We have all said at some stage that we would “drop everything to go on that trip”. At a whim, just leave everything behind and head straight to the airport. This dinner table conversation topic was brought to life when the marketing gurus at Heineken created the Departure Roulette – where they offered strangers a free trip to a random country, but only if they committed right then and there.
The video was a hit, and now stands with over 5.7 million views.
Fans and viewers from all over the world loved the idea and left countless comments to truly turn this campaign into a viral super-hit!
Once again – well done Heineken!