For those of you who know me well, know that since I was a baby, I have spent all my time online. OK, well that’s not true but now that I have your attention..
What exactly am I doing online all the time you might ask?
Truth be told, I’m actually busy working.
That’s right working!
Building a vibrant social media community via multiple platforms like Facebook, Twitter, Linkedin, Instagram, Pintrest, MySpace, My blog (to name a few) has been a top priority for me over the last few years. The mission is to not only build volume with regards to fans, friends and followers, but also get them to engage with my content and more importantly – each other! I achieved this milestone last year growing my digital reach to over 40,000 people worldwide. Since then I’ve been helping corporate clients with their social media campaigns.
There is no doubt that technology is playing an increasingly important role in the way brands are targeting consumers. Gone are the days where consumers used to be satisfied by a creative or abstract TV ad or a hip billboard ad – today an increasingly marketing-savvy audience expects more. The race is on to come up with more innovative and engaging campaigns in a bid to excite audiences and add real value to their lives. This is now all happening in social media!!
So just so we are all on the same page, let’s look at the Wiki definition of Social Media Marketing.
“Social media marketing refers to the process of gaining website traffic website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.”
The way I look at social media is perhaps a little less abstract. I think of social media marketing a lot like growing a plant. The platforms like Facebook, Twitter, Linkedin, ASW, Pintrest, Instagram, Blogs, Myspace etc are the plants and for them to grow up healthy and vibrant they must fertilized. The fertilizer or plant food in this case is quality content. We need to feed our plants daily for them to grow – it’s really that simple folks.
What type of content works better then others all really depends on the business type and objectives. The process of content creation and management is always what decides if a campaign is going to fail or succeed.
I speak to clients all the time who know that they need a strong social media presence where they can build brand awareness and in some cases link the efforts to business outcomes like selling more product. These are all great objectives but unless you have a clear strategy to grow your plants and feed them with content your customers and prospects ‘care about’ – these objectives will take a very long time to achieve.
So what’s the solution you ask?
Simple – hire me !!!!!!
Jokes aside, I would be more than happy to discuss strategy development, content creation and execution with you.
To keep in touch otherwise, please follow me on all the social media platforms mentioned above!
Poke you later!